Facebook top publisher of display ads—comScore
Facebook has passed Yahoo! to become the top US publisher of display ads on the Web, another milestone for the fast-growing social network, according to figures released on Thursday.
Online tracking firm comScore said Facebook delivered 176.3 billion display ads to US users in the first three months of the year, a 16.2 percent market share, more than double its 7.5 percent share of a year ago.
Long-time display ad leader Yahoo! was next, delivering 131.5 billion display ads in the quarter, a 12.1 percent market share, followed by Microsoft sites with 60.2 billion ad impressions, or 5.5 percent, comScore said.
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Facebook top publisher of display ads—comScore
9:04 PM
Jessie James
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